The plan was accompanied by re-focusing the brand towards a broader demographic than before. To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009, that it would launch a Monthly Unlimited Plan. While the plans resulted in significant growth for Boost Mobile, Boost did not begin shifting to CDMA entirely. Boost Mobile then became a subsidiary of the merged company, Sprint Nextel Corporation.īoost Mobile still continued to use the previous Nextel iDEN infrastructure for its service, but in 2006, began to offer a new Unlimited by Boost Mobile service in select markets using Sprint's CDMA network, offering unlimited talk, text, and internet. Nextel began to expand the brand elsewhere in the United States in late 2004 after its acquisition by Sprint Corporation. Eventually, Nextel became the sole owner of Boost's United States operations in 2003. The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements. Using Nextel's iDEN network, Boost Mobile offered an unlimited push-to-talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare. History A Manhattan mobile phone store offered products and services from several Sprint-owned prepaid brands, including Boost Mobile.Īfter Peter Adderton founded Boost Mobile Australia and New Zealand in 2000, Peter Adderton, Craig Cooper, and Kirt McMaster brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications. It was then purchased by Dish Wireless on July 1, 2020, as a result of the merger between Sprint and T-Mobile. It was purchased by Nextel in 2003 and, as a result of the merger between Sprint Corporation and Nextel, then became owned by Sprint in 2004. It was founded as a joint venture between Peter Adderton, Craig Cooper, Kirt McMaster, and Nextel Communications. As of Q3 2023, Boost Mobile, along with its sister brands Boost Infinite, Gen Mobile, and Ting Mobile had 7.50 million customers. It uses the AT&T and T-Mobile networks to deliver wireless services. Boost Mobile is an American wireless service provider owned by Dish Wireless.
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